The project was to design the new brand identity for a financial technology platform with more than one million publishers in Vietnam.
The new logo followed the minimalist direction with tiny yet impressive highlights. Smile symbols in the logo was differently treated, apart from 'smile' cliché usually seen on brands around the market. Iconic 'smile' were flexibly transformed into different visual meanings, attaching to various communications stories, which are both simple and effective in the direction of diversing identification signals.
Creative / Art / Key Design by me. Showcase by Thien Phuc at REFORMN. Animation by Cuong Tran.
