The project to design the new brand identity for a financial technology platform with more than 1 million publishers in Vietnam.
The new logo followed the minimalist direction with tiny yet impressive highlight. Smile symbols in the logo was differently treated, apart from 'smiles' usually seen on brands around the market. Iconic 'smiles' were flexibly transformed into different visual meanings, attaching to various communications stories, which are both simple and effective in the direction of diversing identification signal.
Creative / Art / Key Design by me. Showcase by Thien Phuc at REFORMN. Animation by Cuong Tran.
