On the re-brand journey to tell the brand story coherently, the already famous Laha Café needed a strong and consistent visual identity system. Revolving around the brand story “From Farm To Cup'', I made best use of the photos and typography to give the messages in a very simple and easy to understand way.

Traditional green color makes the message simple, visually recognizable and memorable. The whole brand identity was developed from prominent green color combined with large-size typography and natural, authentic images. All aim to draw the most rustic pictures of the coffee beans from the farms and the coffee cup in the hands of customers.

Creative / Art / Design by me.
Showcase by Thien Phuc at REFORMN.
Animation by Cuong Tran.