My biggest challenge for this project was the Logo representing a couple of swans, which too many other cases around the world have done. Following new positioning strategy, I helped Love + Rosa completely change the identity system based on femininity, sophistication, and cleanliness to create a new look that was both simple in overall but complex in detail, an attractive and appealing color palette, a bit feminine, clean and reliable.

The new brand identity more clearly reflects the high-end brand positioning in the market segment that Love + Rosa is targeting, turning the brand into a symbol of prestigious and professional beauty service, as well as building foundation for future development of new products and services.

Creative / Art / Key Design by me.
Showcase by Phuong Quynh at REFORMN.
Animation by Cuong Tran.
Interior Photography by Phu Dao.