I received the Sumerc project from a client from Australia, a cosmetic boutique brand that started with lipstick product. Sumerc's brand story is to appreciate natural beauty, honoring the pure beauty of women. This meaningful story led me to the idea of representing the graphic system with different lip shapes, whether perfect or flawed. The logo that is both feminine and edge combined with a multi-color system strongly highlight the artistry of the brand.
Creative / Art / Key Design by me. Showcase by Pad Nguyen at REFORMN. Animation by Cuong Tran. 3D Modeling by Le Ngoc Thanh Phong.
